If you're a small business owner, then you know how difficult it can be to get your name out there. Small businesses know that they need their own website to market themselves. Yet, there are many owners who still choose not to have one.
At this point, these websites have grown to be more than an email address with a few links; these days, small business websites offer several benefits for both owners and customers. Here are seven reasons why having a small business website is perfect for any small-business owner.
Make your business more visible to potential customers
Small business owners know the value in marketing their business. When you have a website, you can share your marketing with potential customers 24 hours a day, 7 days a week. You no longer need to worry about paying for advertising on television or billboards. With your own small business website, the traffic you need is available by search engines!
A small business website is a way for you to present yourself to potential customers. With a small business website, you can show off your products and services, collect contact information from visitors, post blog updates and more.
Many of your potential customers are already using search engines to look for products and services that they need and want. If a buyer is searching for a specific product that you sell, wouldn't you want to be at the top of the list when they search?
For successful marketing on the internet, you should use your own website instead of social media channels. Sometimes it is hard to find a person’s messages in a news feed or timeline because there are other companies competing with yours that are already there. It's the same difficulty you experience when you go shopping on Black Friday in stores. When one store announces a sale, all the other stores make the same announcement.
And that's why a small business website is the perfect tool for marketing your business: You get your own dedicated domain and brand message, all with search engine optimization in mind so more potential customers can find you online.
You build credibility with potential customers and clients
I'm sure we've all heard the saying that people buy from those that they know, like and trust. But wouldn't it be nice if your customers felt like they knew you before ever buying from you? With your own website, you can build trust with potential customers by providing information about who you are and what makes you unique.
With a small business website, you have a space to tell your customers all about your business, who you are and why your products are the best. You can include information about the history of your business, what you offer, and how customers can buy from you.
A small business website is also a great place for clients and customers to leave reviews of your services or products they purchased from you. This gives allows potential customers to see that other people have trusted you before they do. So, this makes it much more likely that others will also trust you and buy from you as well.
Market your products or services to a wider audience
Wouldn't it be nice if the entire country or the world bought from your store or ordered your services? I'm not saying that it will happen, but with a small business website it becomes a little more likely. Why? This is because with a business website, you now have access to a much wider audience!
Instead of only serving your local area, with e-commerce you can market your business to customers all over the country. Your business may be based in Texas but, you can have customers in California, Michigan, or even outside of the United States.
The more people that see your website and then buy from you will only add to your already strong customer base. This also grows awareness of the company which in turn leads to increased profits for your small business.
Digital marketing has become essential for small businesses
The Internet has changed the way that small businesses advertise. With a website, you can reach out to potential customers who are looking for your product or service and introduce yourself to them. You may not have known this but there are so many advantages of having your own website-from free traffic through SEO (search engine optimization), cost savings, increased productivity, and more! With all these benefits, it would be silly not to invest in a website for your own business.
The first step is finding an affordable web designer who can create a professional website for small businesses like yours. If you aren't so tech savvy or are more of a DIY person you can also create your own website using user friendly website builders such as Squarespace or Wix.
Once you have created the perfect site, it will be time to start driving traffic towards it through social media or other digital marketing efforts so that people can find out about what you offer.
If you’re not sure how to drive traffic, you should look into search engine optimization. SEO is the practice of making your website rank higher in a search engine. This will allow more people to find your site when they search for products or services like yours. By following some simple rules about keyword research and content creation, your business will be on its way to being found online.
One of the biggest advantages of having a small business website is that you have complete control over it. No matter what your budget may be, you can still make changes and updates as often as necessary to keep your content fresh and appealing. If people are finding your site while searching, it will not only be traffic that you are gaining but business as well.
You Can Generate More Leads
Small business owners are always in search of new leads. But what if there was a way to generate more leads without having to invest time and money on advertising? Well, your business website can do that! It's an effective internet-based strategy for growing your customer base. Technology has improved the process of marketing and selling products. There are many different tools that make it easier for people to see your product. And this form of marketing is much less expensive than traditional forms such as print or TV ads.
For service-based businesses, leads are your business. It's how you generate revenue. With a small business website, you can attract new leads while you sleep! If you keep your website updated with fresh content, there will be a steady stream of new traffic coming to your website.
It's helpful to think about it like the difference between traditional billboards and freeway signs. You put up a billboard once, and then hope that you get some walk-by customers. But with highway signs, people can see them as they drive by all day long for weeks or months on end. Your small business website can serve the same role as a highway sign for your business. It's always there, attracting traffic and customers to you on an ongoing basis!
Consumer learning capabilities
Once you establish your small business website, it's like opening a new door to the world. You gain access to valuable insights about your target audience and can learn more about their shopping tendencies, track the effectiveness of promotions, and find ways to better reach out to potential customers!
More than likely, you'll find that this information was worth the time and money of establishing your small business online. As time continues, all this information included with what you've learned will improve your marketing campaigns.
So, as much as we're uncomfortable when businesses know too much about us, use this opportunity to increase market share for yourself with innovative marketing strategies that tailored for your needs.
A small business website is a small investment with high returns
The internet is a great place for small businesses to be. There are many advantages to having an online presence such as free traffic, the possibility of an online store along with your brick and mortar location and cost savings. These benefits make it worth the investment of time and money to establish yourself on the web and increase visibility with potential customers.
As mentioned before, there are plenty of resources out there where you can create a website that is professional looking for free or at an affordable price, depending on what type of site you want. Many of them are simple and user friendly so, if you aren't tech savvy, it won't be an issue. The best part about owning a small business website... You don't need any special skills or knowledge. All that you need is the time and dedication!
Small business owners know how valuable it is to have an online presence, but they also think that the process of creating a website can be difficult. There are so many things you need to consider: from design and content creation all the way through hosting and SEO. But despite this, not only do small businesses enjoy having their own websites-they also save money in the long run because they can spend less on advertising on other platforms.
The bottom line? A small investment now will lead to big returns in your future! Let our team at Unrivaled Digital help get you started with a free consultation about designing your perfect site today!
