If you're like most small business owners, you're always looking for ways to save money while still getting the best possible return on your investment in your business. Well, when it comes to your website, there are a few things you can do to make sure you're getting the most for your money.
In this blog post, we'll discuss some tips for making the most of your website design investment. So read on to find out how you can get the biggest bang for your buck!
Choose a professional web design company
This may seem like an obvious choice, but it's one that is often overlooked. Many people make the mistake of trying to DIY their website or going with the cheapest option to save a few dollars. There are plenty of people who say they will build you a website for $200 or even less. But the truth is, you get what you pay for.
A professional web design company will not only create a website that looks great and represents your business well, but they will also make sure it's user-friendly, easy to navigate, and, most of all, it works! They will also take care of all the technical aspects of setting it up. A professional web design company will have a team of experienced designers and developers who will work with you to create a high-quality website that meets your specific needs and goals.
Imagine how much easier it would be to manage your company website with a professional on board. You won't have the stress of maintaining an effective site, nor will you need any technical knowledge. It will practically be a stress free hands off process!
Know your goals and be clear about what you want
If you don't know what you're trying to achieve with your website, then you're likely to end up wasting a lot of money on unnecessary features or design elements. Before you start working with a web design company, take some time to sit down and think about what you want your website to do. Do you want it to generate leads? Sell products or services? Increase brand awareness?
Whatever your goal is, make sure you communicate it to your web design team. That way, they can create a website that is focused on achieving that specific goal and includes all the necessary features to help you succeed. For example, if your goal is to generate leads, then your website will need a contact form and call-to-action buttons to encourage visitors to get in touch with you.
If your goal is to sell products or services, then your website will need an e-commerce platform and payment gateway set up. These are just a few examples, but as you can see, your goals can drive the design.
Make your goal SMART
You should also make sure your goal is SMART. This means that your goal should be specific, measurable, achievable, relevant, and time-bound. It shouldn't be something so vague as "I want my website to look nice." By having a SMART goal for your website, you'll be able to track your progress and see how or if your investment is paying off.
If you want to learn more about setting SMART goals, take a look at this guide by Atlassian.
Once you know your goals and objectives, be sure to discuss them with your team so that everyone is on the same page and make sure they're taken into account during the design process. This will help to ensure that your final website is effective and achieves the results you're looking for.
Provide accurate information about your business
Web designers can be good but, they can not read your mind. In order for them to create a website that accurately reflects your business and meets your needs, they need to have accurate and up-to-date information about what you do and who your target audience is.
So, before you start working with a web design team, make sure you have all the relevant information about your business on hand and organized. This will save you and the web design team a lot of time and hassle later on. Details about your business that you should have on hand include:
- Your business name, logo, slogan, and any other branding materials you have
- A description of your products or services
- Information about your target audience
- Your company's history
- Any relevant news or awards your company has received
- High-resolution photos of your products, team, or office
- Customer testimonials or reviews
By having all this information ready to go, you can be sure that your web design team will have everything they need to create a website that is relevant and represents your business in the best possible light.
Allow time for revisions and feedback
One of the most important things to keep in mind when working with a web design team is that you will need to allow time for revisions and feedback. Building a website is technical work but, the design is a creative process. It's important to remember that creativity does takes time and that you should allow for a few rounds of revisions before you're completely happy with the final product.
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.” —George Bernard Shaw
A good web design team will want to get your feedback and input at various stages during the design process. They'll also want to test the website on different browsers and devices to make sure it looks good and functions properly. This is why the process takes time. So, it's important to be patient and give the team the space they need to do their work.
Of course, you should also be prepared to provide feedback and direction when needed. After all, it's your website and you do have a say in how it turns out! However, it's important to strike a balance between giving the team enough creative freedom to do their job and providing them with the guidance they need to create a great website.
Building a website can be a daunting task, but by following these tips, you'll be able to make the most of your investment and create a website that accurately represents your business and meets your needs. Just remember to be clear about your goals, provide the web design team with accurate and up-to-date information, allow time for revisions and feedback, and you'll be sure to end up with a website you love.
If you have any questions about working with a web design team or building a website, feel free to reach out to the Unrivaled Digital team and we'll be happy to help. Thanks for reading!
